Resale Rights - Everyting you to know about Resale Rights
INTRODUCTION
Understanding
resale rights doesn't have to be a difficult process. Once you grasp the basic
concept, deciphering all the internet marketing 'mumbo jumbo' will be a snap!
See,
everyone has a 'different' definition of what type of resale rights they offer
you with their product, which is where the difficulty comes into play.
This
guide was written with the beginner in mind, but it can be beneficial to those
more experienced in the reselling field too :-) It is a 'bare bones' sort of
informational product to educate you on the importance of understanding resale
rights, and how that knowledge can benefit you in the long run. As we all know,
knowledge is power. And this is monumentally so with regards to starting up an
online business. So, if you're running a website that sells digital information
products, or are thinking about starting one, this guide will come in very
handy.
Of
course, this guide will not be all things to all people, and it isn't intended
to be. That would be an impossible task for anyone to achieve!
But
the hope is that you come away with a better idea of what resale rights are,
how to distinguish between all the varieties of them, and how you can use them
to maximize your earning potential.
If
you want to delve even deeper into the explanation of resale rights and what
they can do for you, I would highly recommend that you check out John Delavera's All Rights
Explained
ebook. It is jam-packed full of easy to read and comprehend extensive
information on the subject that goes way beyond the 'bare bones'.
Can
you tell I love John's stuff? :-)
He's
one heck of a fantastic writer, not to mention internet marketer. John knows
his stuff. And dare I say, he will get you motivated to achieve your maximum
potential locked away inside you.
But,
I digress. . . .
Let's
begin learning the basics of what resale rights are, shall we?
WHAT ARE RESALE
RIGHTS?
So
many people that are new to internet product selling have this question. But
the answer is practically the same no matter who you ask. This answer is true
across the board, whether you're selling digital products, or physical ones.
Just
what are resale rights then?
The
straight answer is this:
Resale Rights are special
permissions granted to you, the 'reseller', from the author, or originator of
the product, that entitle you to purchase their product and in turn resell it
to others that may be interested in purchasing it directly from you, earning
you 100% of all profits that come in.
Hence
the term resale rights.
Now,
not to get too confusing here, but this must be said. The words resale and
resell are often times used in conjunction with these types of rights, however,
the meaning remains the same. It doesn't matter how you say it. Or spell it for
that matter!
From
the above explanation, you can begin to see why these rights are so important
to those wishing to earn income from the comfort of their homes. And so sought
after in such a high demand.
Some
internet marketers and or product creators will tell you that offering resale
rights in any form will ultimately devalue your product over time. Also
believing that doing such a thing as offering resale rights will also
completely 'saturate' a specific market creating another profit reducer. While
others take a more favorable approach to resale rights.
I
believe, for myself, that offering resale rights to your products can make you
more money. Plus it can generate even more interest in your product, if it's a
quality product. And that is a proven FACT. At least in my case.
However,
merely knowing the standard definition of resale, or resell, rights are is just
the tip of the iceburg. There is much more you need to know before going out to
fill up your resale rights goodie bag.
THE TYPES OF
RESALE RIGHTS
In
this section, we will be discussing 4 main types of resale rights and how they
differ. Once you've gotten a firm grip on these, everything else is a 'cake
walk'.
It
is extremely important that you know the different types of resale rights that
there are due to two things:
1.) It will save you money
otherwise wasted by purchasing the wrong set of resale rights
and.
. .
2.) It will keep you out of
reselling disasters, and even potential legal issues with authors/creators down
the road
Without
further ado, here are the clear cut explanations for each of the four resale
rights.
Basic/Standard/Full Resale
Rights
No
matter how you slice it, these are the standard rights when reselling any type
of product. They have been called Basic, Standard, and Full, but their meaning
is the same.
So,
just what is allowable when you purchase a product that have these rights
connected with them?
Simple!
When
you purchase a product that comes with Basic/Standard/Full resale rights, you
will be permitted to use the information to educate yourself, and also, to
resell the product to others wishing to gain the same knowledge on the subject
matter covered.
These
types of rights are referred to as 'Non-Transferable'. Which means that while
you can resell the product you purchased, those people you sell it to will not
have this privilage. It is reserved for you only.
The
good thing about having these types of restricted resale rights is that only so
many people will have the ability to resell that particular product. Which
lessens your competition and helps increase your chance of earing money.
Now,
sometimes a Basic/Standard/Full resale rights license can contain more specific
rules, or terms, that must be strictly followed. Otherwise you could lose your
right to resell it.
I
cannot stress how important it is for you to read all documentation that comes
with the product(s) you purchase. If you don't, you could be setting yourself
up for disaster later on.
Non-Transferable/Transferable
Master Resale Rights
A
Master Resale Rights license is a bit more tricky. What these resale rights
allow you to do, in some cases, is allow you to not only purchase and utilize
all the information within the product for yourself, but also, resell it to
others. Sounds a lot like Basic Resale Rights, huh?
Ah,
but not so my friend!
This
is where the Master Resale Rights license picks up the dropped ball from the
Basic Rights and runs with it.
When
you purchase a product offering master resale rights, not only can you resell
the product, but every single person that buys the product from you has this
same right. Meaning, they too can resell the product to their own customers
just as you did to them.
Except,
of course, if you are granted a 'Non-Transferable' master resale rights
license. Non-Transferable means just what it says. Rights that are not
transferable to anyone else.
Most
master resale rights come with a 'Transferable' license, and are also referred
to as Full Master Resale Rights, which will allow you to pass on the product in
it's entirety, rights and all, to your customers.
This
makes the product more profitable.
However,
it also allows for more competition by those purchasing this product with
master resale rights from you. And in some ways, will eventually devalue the
overall worth of the product.
Not
to worry though. Many products that offer this type of resale rights have a
higher price tag, so this could cut down on the amount of people buying them.
On the same note, some come with a very affordable price. Of course those would
be the products that will be seen everywhere. The best advice I can give you
with regards to a product that offers master resale rights is to buy it fast
and then turn around and resell it so you can again, maximize your profiting
potential.
Rebranding Rights
Now,
this is one of my favorite types of resale rights. And the reason why is very
simple.
With
a product that offers you the option to 'rebrand' it, it gives you the
opportunity to create multiple streams of income. How this is done is from
within the product itself.
Inside
a product that gives you rebranding rights, you will have an opportunity to
take specific portions of content and change them to benefit you. If you have
ever read an ebook then you may have seen that they will often times contain a
small area letting you know who has distributed the product to you.
This
is one of the things that is usually made available for you to change to
reflect your own information. And that's a very powerful thing! Firstly, your
customers will associate the rebrandible product you are selling to them with
you, or your company, creating 'name recognition'. Secondly, you can add a link
back to your site, or free newsletter sign up, or an affiliate program you are
involved with, which generates free traffic.
A
product that offers rebranding rights is a very powerful 'viral marketing'
tool!
To
go further, there are also usually specific links within the product that lead
off to a similar product, or products, that are available for the customer to
purchase apart from the product they have already gotten from you. And, these
links can be changed so that you will earn the commissions from any and all
sales generated from your rebranded product. There are your multiple income
streams.
Rebranding
rights gives you so much more than the right to resell a product. It gives you
a chance to create more income flow by the act of rebranding the specified
'rebrandable areas'.
Private Label Rights
Oh,
these are quite a treasure to have! Private label rights have been around for
quite sometime, but are having a resurgence at the moment, or at least at the
moment of this writing. And for good reason too.
With
a product that offers you private label rights, you can practically do anything
with it that you want! You set the terms of the resale rights offered, you can
put your name as the original creator, and much, much more.
A
private label product is a product that is offered to you with the right to
take it and cultivate it into your very own creation with little to no
restriction beyond selling the private label rights as you receive them from
the originator. Even though, sometimes that option is also included!
Because
of this diversity, private label rights are at the upper scale of the selling
price. They can cost you upwards of $197. But they are worth the cost.
Especially if you are someone who is looking to create your own products, but
don't have the time or knowledge to do so.
Now,
this does not mean that all private label rights are created equal though.
Sometimes there are specific 'terms of use' attached to them, so it is always
in your best interest to read those specific rules ahead of purchasing. That
way, you'll know what you can and cannot do with a private label product. Which
any good product author will include for you. ;-)
WHY OFFER RESALE
RIGHTS?
And
so, with all the above information digested, hopefully :-), you should be
starting to 'get the picture' on why it's a great idea to offer some form of
resale rights to your products.
It
is true that by making resale rights, whatever type, available to your
customers, you can potentially lose profits in the long run as apposed to not
offering any type of resalability.
On
the other hand, you could potentially lose interested prospects by not offering
any type of rights to your product if the demand for the information you are
selling is popular.
Why
not do both?!
It's
simple enough. Many internet marketers refer to this as an 'upgrade'. And this
is how it goes.
You
create a product, and we're talking about either a product you've created
yourself, or a private label product you have legally purchased, and want to
sell it. So, you compile all the information in an easy to read resellable
format, such as an ebook.
This
version of your product doesn't come with any type of resale rights to the
customers who have purchased it. However, from inside the ebook, they can
'upgrade' their product and purchase the right to resell it from you directly.
You
profit twice from one product. And, you can set a limit on how many copies will
be available to purchase the resale rights to.
Beyond
that, no matter who is distributing your ebook, you will be paid directly for
anyone that wishes to resell your ebook product. Even after the inital sale.
The
point I'm trying to illustrate to you is that by offering resale rights to your
products, you have a better chance to earn money than by not offering them.
There
are a whole bunch of people out there that are always on the look out for a
good resell rights product they can get their hands on. Why shouldn't you be
the one selling it to them??
A WORD OF CAUTION
TO RESALE RIGHTS BUYERS
Okay,
you've made it this far. Congratulations! There is just one final point to
discuss before you head off in search of resale rights.
And
that is this. . .
You
must be very careful from where and whom you purchase resale rights products.
The best place to purchase from would be directly from the author who created
it. However, a verified reseller is a great second choice as well. If you need
them, here are a few great resources to purchase your resale rights products
from:
I
would avoid purchasing from auction sites as this is usually not allowable
within most resale rights products terms of resale.
One
final word on this subject. Be choosy how much money you spend on purchasing
resale rights products. Set a limit for yourself and follow it! It's very easy
to get carried away when buying things, whether it's resale rights products, or
physical ones.
Buy
Responsibly :-)
CONCLUSION
Well,
we have finally come to the end. I hope that this guide has given you more
insight into the wonderful world of resale rights and gives you the power to
decide what type of rights are 'right' for you.
I
wish you the very best of luck in whatever endeavors you embark upon my friend.
